Hi ,

Heading to SLAS Europe this month? Make sure you say hi to our Content Creator, Tom, and Business Development Manager, Sarah! If you’d like to schedule a meeting in advance, simply reply to this email and we’ll arrange a time to meet.

In this month’s email…

1. Our teams’ favourite life science marketing finds

2. NEW: Meme of the month from Dave Harland

3. The deep-dive: “Community First: A Roadmap for the Post-AI Internet”

4. Marketing quote from Scott Cook

5. This month’s team spotlight with our Account & Infrastructure Manager, Andy

If you have a minute, we’d love you to reply to this email, letting us know what you liked, what you didn’t, or what you think we could do better!

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OUR FAVOURITE FINDS

For better marketing, check out these links

🌱 Want to master LinkedIn marketing in 2025? Find your brand “Cheerleaders” (or become a cheerleader yourself) → Oren John, YouTube

🌿 Are brand communities even real? Here’s the truth you might not be ready for → 10Xer Club, YouTube

🌳 Not sure why your latest design looks “off”? This webinar provides graphic design tips for busy marketers → Dave Officer, The Marketing Meetup

🌾 Is customer service the best marketing tool we have? James Sandbrook thinks it might be (and we agree) → James Sandbrook, LinkedIn

🌻 Great marketing doesn't feel like marketing. Here’s why consistency is key → Amanda Nativdad, LinkedIn

What we’re reading this month

📖 Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek → Amazon

📖 Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin → Amazon

What we’re loving this month

🧡 Amici’s clever carousel design - inspired by GMP barcode labeling systems → Amici Procurement Systems

🧡 Artists are humanizing the AI action-figure trend by drawing their dolls. Here’s one from Bitesize Bio’s systems co-ordinator, Jane Gray → LinkedIn

MEME OF THE MONTH

DEEP DIVE

Community First: A Roadmap for the Post-AI Internet

Whether we love it or not, AI is here to stay. Our prediction? That AI-saturated spaces will drive audiences towards human-human interactions. Here’s our thoughts on a month of AI discourse, from content-slop to #AIdolls, and what AI could mean for the future of community marketing.

There doesn’t seem to be a topic outside of politics more polarising than AI. 

The recent #AIdoll trend has sparked debate across social media. If you managed to escape the discourse, thousands of people across the internet used ChatGPT to reimagine themselves as action figures. Artists then fought back, posting pictures of their AI-free dolls.

Both sides raised valid criticisms. While artists found themselves, once again, defending their labor as legitimate work, supporters of the trend argued that AI art makes creative expression more accessible. 

Once again, we were reminded that the ethical debate surrounding AI is complicated and we don’t have all of the answers yet.

It’s our responsibility to shape AI

We want to preface this section by stating that AI is not the enemy. 

AI is an incredible tool, but in its current iteration, it cannot make decisions based on morality. Its ability to improve our lives depends heavily on the intentions of the humans using it. 

AI cannot steal art unless a human being trains it on stolen artwork. AI cannot write hateful or dangerous content unless it is trained on such content. And while many criticize AI, it is simultaneously improving our lives in incredible ways.

For example, AI-bot dAIsy has been helping combat phone scammers by wasting their time. And ECgMLP is outperforming human doctors at accurately diagnosing endometrial cancer from medical images. 

In the end, AI is just a tool; it’s up to us to steer its use in a helpful and ethical direction. 

AI's potential lies in facilitating human-human conversations, rather than replacing them

For better or worse, the digital world is overflowing with information. And like most resources, information follows the Law of Diminishing Marginal Utility: as the volume of content grows, its individual value shrinks. In other words, information is becoming less valuable because there is simply too much of it.

The result is an internet that is becoming increasingly saturated with content that is lazy and devoid of original thought or opinion. Google has been trying frantically to filter through the slop with changes to its algorithm. But even Google is beginning to struggle now that AI has accelerated content production.

If this continues, we’ll end up stuck in a content echo-chamber that regurgitates the same ideas, hacks, and phrases over and over again. This has the potential to spell disaster for creative thought and innovation.

However, it also has the potential to direct audiences to information sources they know and trust. 

Instead of looking for solutions from strangers, buyers will turn to their peers, family, and wider network for guidance. This shift presents a unique opportunity for marketers to facilitate genuine, human-to-human connections with their audience and stand out in an AI-saturated world. 

What you can do to prepare

In the post-AI internet, brands that prioritize creating original content will thrive. The good news is that there’s a lot you can do now to prepare for a future where true thought leadership is prioritized. 

• Ask - is my content actually proving a unique perspective? Or are you just adding to the content slop? If your brand is a real expert or authority, has a unique voice, and a human perspective, you don’t need to worry.

• Don’t rely on AI for content ideation. There’s a difference between using AI to speed up creative work and letting it lead ideation. Instead of relying on AI for new content ideas, use your customers' problems and perspectives to drive your content strategy.  

• Instead of guessing what your audience wants, ask them. Give your buyers a seat at the table. Make sure your brand reflects their ideas and perspectives back at them by asking them what they think.

To get started now

Firstly, ask - how can you change your content creation process so that you’re using your audience's pain points and challenges for inspiration?

At Bitesize Bio, our audience submits new content ideas via our Get Involved page, which we regularly use to guide our editorial strategy. This not only helps us stay relevant but also ensures that our content addresses the needs of real researchers.

Our last newsletter explored some potential co-creation tactics, but we’d love to hear if you come up with any more. 

QUOTE OF THE MONTH

TEAM SPOTLIGHT 

"Be quick to listen, slow to speak, and slow to become angry."

This month, our team spotlight is on Andy Campbell, Bitesize Bio’s Account & Infrastructure Manager. In his own words, Andy is an “early bird by circumstance” and self-proclaimed caffeine addict who jumps at any opportunity to help others.

Like many of us, Andy didn’t follow a traditional path to his current role. He last worked as an infrastructure manager and project manager in the lighting sector. When COVID hit, that job was put on hold, so he began helping Nick with some infrastructure work at Bitesize Bio. One thing led to another, and what began as a temporary project turned into a full-time role.

As our Account & Infrastructure Manager, he works at the intersection of client care and internal operations. On the client side, Andy sees his role as a customer advocate, ensuring that what we deliver aligns with what our clients truly need. Behind the scenes, he manages the systems and workflows that keep everything running smoothly, with a particular focus on minimizing gaps and inefficiencies.

It’s a role that suits him. “I’ve worked in customer service in one form or another since I was 11,” Andy explains. “Fulfilling client and audience needs is the most important part of what we do. And there’s always something new to learn: new tools, new systems, new ways of thinking.”

A common misconception? “That what I do is somehow mystical,” he laughs. “People ask, ‘How did you get Asana to do that?’ Really, it’s about understanding human needs and matching them with the right tools.”

One of the most valuable things Andy has learned in this role is how important it is to understand people. Not just what they ask for, but what they truly need, whether it’s practical support, reassurance, or simply being heard. “Understanding people is just as important as understanding systems. Long-term relationships are built on that.”

Andy is also open about being neurodivergent, having been diagnosed as a high-functioning autistic adult. “It’s not something I talked about until recently, but it helps explain a lot about how I think and work. And I’m happy to share that now.”

Outside of work, Andy is a volunteer in audio production and an avid collector of physical media, especially films. He’s also been known to build everything from a DIY TARDIS to a Minecraft Nether portal. Recently, he finished writing a piece of music that had been in progress since 2006. “I’ve got a few projects on the go at any one time,” he says.

His favorite travel destination? Adelaide, Australia, where he visited family as a child. “It's very welcoming, stunningly beautiful both in the natural and urban areas. I loved it. Just not the bugs!”

These days, Andy fuels his workdays with morning coffee and the occasional Pepsi Max (cherry preferred, lime avoided). And when asked if he’d swap jobs with anyone for a day? “No, I’m quite happy here,” he says. “We do good work with good people, and we help scientists who might otherwise feel isolated or stuck. That matters.”

FINAL THOUGHTS

Remember—there are three ways that Bitesize Bio can help you grow better:

• Brand awareness: Get your products directly in front of a relevant audience, and foster credibility and recognition among scientists actively seeking technical information.

• Lead generation: Obtain qualified prospects for your product and robust data insights that allow your sales team to follow up with leads who show genuine interest.

• Integrated Marketing Campaigns: Blend multiple touchpoints to create a cohesive journey that amplifies the brand message, drives engagement, and generates leads.

Get in touch with us to find out more.

Have a great month, and keep on growing 🌱

—The Bitesize Bio Team

PS: Did you love this newsletter, or do you think we can do better? Let us know by voting in the poll below 👇

 Why The Growth Factor? In cell biology, growth factors are molecules that regulate processes like cell proliferation and differentiation. One well-known example is transforming growth factor (TGF), a key player in cell signaling. Marketers are also focused on growth of audiences, engagement, and impact.