Hi ,

Happy July! Here’s what’s included in this month’s newsletter:

1. 7 expert links to master your content strategy

2. Marketing meme of the month from @strongbrandsocial

3. Is it time for life science marketing to get #Weird?

4. Marketing quote from Gary Vaynerchuk

5. Interview with Bitesize Bio’s Business Development Manager, Sarah Farrow

If you have a minute, we’d love you to reply to this email, letting us know what you liked, what you didn’t, or what you think we could do better.

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OUR FAVOURITE FINDS

For better marketing, check out these links

🌱 This LinkedIn pro with 4,000 followers gets high engagement by posting only twice a week. Could quality over quantity be the real engagement hack?→ Cory Johnson, Substack

🌿 Want to write like SURREAL? Here’s how their Creative Director creates social copy that’s funny and effective → John Thornton, The Marketing Meetup

🌳 This life science marketer reveals why marketing teams often remain stuck in sales support. Could this marketing identity crisis be killing your growth? → Adrianne Peñon, LinkedIn 

🌾 15 content marketing trends, and how your business can take advantage (Hint: Trend 7 is community) → Bill Ross, Emulent

🌻 This framework breaks down community ROI into 6 specific categories. Could this simple model finally get you executive buy-in? → David Spinks, CMX

What we’re loving this month

🧡 Amici’s plushy referral programme. Cute, geeky, and effective! → Maddie Anderson, LinkedIn

🧡 Staff pictures from our 2025 Summer Gathering. We’re still buzzing from all the excitement (sorry) → Bitesize Bio Content Marketing, LinkedIn

MEME OF THE MONTH

DEEP DIVE

Is it Time for Life Science Marketing to Get #Weird?

There’s something…weird happening on LinkedIn. In between the usual announcements about promotions and conferences, there's a growing number of posts that feel more human and relatable. This isn't 2003 LinkedIn anymore; it's #WeirdLinkedIn.

The Rise of #WeirdLinkedIn

#WeirdLinkedIn represents a shift away from the hyper-curated professional content the platform is known for. People are bringing more of their authentic selves to their professional presence, moving beyond their polished work personas.

While many industries are embracing this trend toward authenticity, biotech has been slower to adapt. A quick scroll through most life science company LinkedIn feeds reveals a familiar pattern: product specifications, technical white papers, and conference announcements.

There's absolutely nothing wrong with this approach.

Technical precision is crucial in our industry, and researchers depend on accurate information to make critical decisions. But there might be room for something additional that makes content memorable and brands more relatable.

What This Could Mean for Life Science Marketing

Behind every lab coat is someone navigating career challenges, dealing with professional uncertainties, and occasionally needing to be reminded why they fell in love with science in the first place.

Marketing that is informative, precise, and grounded in technical expertise remains essential. But there's also an opportunity to create content that speaks to the whole scientist, not just their technical expertise.

This includes:

• Career guidance and professional development insights

• Support for common workplace challenges

• Content that balances technical rigor with genuine human connection

What you can do now

Getting #weird doesn't mean abandoning professionalism or rebranding.

Think about how you'd explain your latest research findings to a colleague versus how you'd write them up for a formal publication. The information is the same, but you might add context, mention the problem-solving process, or share a relatable moment from the research journey.

If you're curious about incorporating more authentic elements into your marketing, here are three approaches to experiment with:

1. Try engagement-focused questions that invite personal experiences. For example, "What's the most unexpected thing that's happened in your lab recently?" This can provide insights into what resonates with your audience.

2. Consider adding brief context to technical content. When sharing product updates or research findings, you might include a sentence about what inspired the solution or what problem it solves in real-world terms.

3. Experiment with a slightly more conversational tone in one post. Write as if you're explaining something to a colleague i.e., maintaining professionalism while being more approachable.

You don't need to completely reinvent your content strategy. However, in an industry where researchers often work in competitive environments and face professional pressures, incorporating a touch of authenticity into your marketing can remind them that they're part of a broader movement working toward shared goals.

QUOTE OF THE MONTH

IN THE SPOTLIGHT 

"Focus on what you’ve achieved, not on what you haven’t."

This month, we’re sitting down with Sarah Farrow, Bitesize Bio’s Business Development Manager, to learn more about building meaningful connections, Halloween, and what it’s like to be “professionally nosey”.

Sarah never set out to work in business development, but turns out she’s a natural fit. With a degree in biotechnology and dreams of staying in science, she ended up working as a science teacher during the 2009 recession when jobs were scarce and relocating wasn’t an option. 

In 2011, she "fell into recruitment", where she honed her skills in connecting people, solving problems, and asking good questions. This helped her hit her recruitment sales targets.  After a stint helping a biotech company find a new sales manager, she found herself wondering... what if she just did the job herself?

Enter Bitesize Bio. After meeting our founder, Nick, at a conference, Sarah made the leap and now brings a mix of scientific curiosity, commercial savvy, and unfiltered honesty to her role as Business Development Manager.

Sarah’s superpower is networking. She's curious, approachable, and great at starting conversations. Whether it's chatting at a conference or messaging someone on LinkedIn, she's more focused on long-term relationships than transactions. As a result, she’d “rather walk away from a deal than push something that’s not the right fit.”

What she loves most about her job is getting to know the people behind the companies and figuring out how they can be helped. “I talk to people professionally,” she laughs. “I’m just professionally nosey, really! Curious about what people are working on and how we can actually support them in a way that makes sense.”

If you follow Sarah on LinkedIn, you probably already know she’s got a sharp sense of humor. But what you might not know is that she transforms her garden into a full-blown Halloween attraction every October.

When she’s not chasing ducks off the lawn or planning her next spooky setup, she’s dreaming of her alternate life as a travel blogger. Her favorite spots? Dubrovnik, Meteora, Ronda, and (of course) Vegas. “Because it's fun and doesn't pretend to be anything that it's not.”

She also drinks about 10 cups of tea a day and firmly believes no meeting should start without one. Same, Sarah, Same.

FINAL THOUGHTS

Remember—there are three ways that Bitesize Bio can help you grow better:

• Brand awareness: Get your products directly in front of a relevant audience and foster credibility and recognition among scientists actively seeking technical information.

• Lead generation: Obtain qualified prospects for your product and robust data insights that allow your sales team to follow up with leads who show genuine interest.

• Integrated Marketing Campaigns: Blend multiple touchpoints to create a cohesive journey that amplifies the brand message, drives engagement, and generates leads.

Get in touch with us to find out more.

Have a great month, and keep on growing 🌱

—The Bitesize Bio Team

PS: Did you love this newsletter, or do you think we can do better? Let us know by voting in the poll below 👇

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Why The Growth Factor? In cell biology, growth factors are molecules that regulate processes like cell proliferation and differentiation. One well-known example is transforming growth factor (TGF), a key player in cell signaling. Marketers are also focused on growth of audiences, engagement, and impact.