Hi ,

Happy August! Here’s what’s included in this month’s newsletter:

1. 7 useful links to nurture your marketing

2. Marketing meme of the month from Alexandra Tachalova

3. Why your marketing needs a gardener’s mindset

4. A calming reminder from Lao Tzu

5. Staff spotlight with Daisy the dog

If you have a minute, we’d love you to reply to this email, letting us know what you liked, what you didn’t, or what you think we could do better.

First time reading? Sign up here.

OUR FAVOURITE FINDS

For better marketing, check out these links

🌱 Brand Strategies Driving Real Growth
What actually moves the needle in brand growth? A clear look at how leaders are building trust and community while driving measurable results.

🌿 Kickbox Email Verifier
If your emails aren’t reaching real people, your campaigns won’t deliver. Kickbox helps keep your third-party lists clean so your message lands where it should.

🌳 Building Community Before Revenue (James Sandbrook on LinkedIn)
Want to grow sustainably? This reflection on The Marketing Meetup highlights why building a genuine community can lead to long-term success.

🌾 Content Needs Emotion (Jay Clouse on LinkedIn)
Great content connects. This post explores why many pieces fail and how to realign content with what your audience actually cares about.

🌻 B2B Doesn’t Have to Be Boring (Matthew Carnevale on LinkedIn)
B2B content can be engaging (we promise!) Matthew shares practical ideas on creating media that your audience will actually look forward to.

What we’re reading this month

📚 AI Isn’t Taking Your Job (Yet)
Worried about AI’s impact on your role? This piece explores why marketers are still needed and how to adapt as AI tools continue to evolve.

📚 Zen To Done: Simplify Your Workflow
If your to-do list feels endless, Leo Babauta’s straightforward system helps you focus and complete what matters.

What we’re loving this month

🧡 The Art of Marketing - for Good (YouTube)
A thoughtful look at how marketing can drive purpose and impact while still supporting growth.

MEME OF THE MONTH

DEEP DIVE

Why your marketing needs a gardener’s mindset

What if you took the urgency out of your marketing? Instead of chasing numbers this month, give yourself space to notice what matters and act with intention. Here's how you can apply a "gardener's mindset" to your role.

What Gardening Can Teach Us About Marketing

Experienced gardeners can glance at green space and tell you what might grow there, what won't, and whether it's worth trying anyway, just to see.

In any garden, some things thrive where others don't. Potatoes might grow beautifully in clay soil, but tomatoes do not. Smart gardeners grow what works in their conditions and find other solutions for what doesn't.

Sometimes you plant something with the best of intentions, and it never sprouts. Other times, you forget you've tucked something in a corner, and months later, you find it thriving.

The thing about gardening is that growth depends on so many factors beyond your control:

• The quality of the soil

• The weather that year

• Temperature and sunlight

• The amount of rain

• Other plants around it, competing or supporting

It doesn't necessarily mean the seed was bad or that you've failed as a gardener. It just means it didn't work out this time, and you should try something different in the future.

It’s (Probably) Not Your Content

As marketers, you continually create new content, campaigns, stories, and strategies to engage your audience. But when something doesn't get the engagement, reach, or sales you hoped for, it's easy to see it as a reflection of your own worth.

It's easy to forget that, just like in a garden, marketing growth depends on many factors beyond your immediate control, such as:

• The economy and market conditions

• Seasonality (is your audience on holiday, or prepping for a big launch of their own?)

• Algorithm changes

• Timing (is it the right moment for this message?)

• Competing "plants" (industry noise, global events)

Sometimes it's not that your content or idea isn't "good enough." It just might not be the right platform, the right people, or the right moment for it to take root.

What Action Can You Take Now?

This month, think of your marketing like a garden you're tending:

• Notice your environment. Start your workday with a calming, mindful task (journaling, a walk, or reviewing wins) before jumping into the day's work.

• Enjoy the process. If you feel stuck or drained mid-task, swap to a different marketing task that energizes you before returning.

• Replant where needed. Block a 20-minute Friday "marketing audit" slot to review what's not working and decide if you'll tweak, pause, or drop it.

Until then, keep on experimenting, watching, and adapting.

P.S. Next month, don’t miss The Happy Scientist podcast, where Bitesize Bio’s Commercial Director, Kenneth Vogt, will be speaking about making better decisions. While the episode is designed for bench scientists, the insights apply directly to life science marketers navigating how to allocate budget and attention effectively. Sign up here to listen in.

QUOTE OF THE MONTH

IN THE SPOTLIGHT 

“Woof. Woof. Woof.”

We don’t have a staff spotlight for you this month as everyone is taking a much-needed break over summer. So instead, here’s a picture of Daisy (our Ops manager’s dog) pretending to be a teddy bear 🧸

FINAL THOUGHTS

Remember—there are three ways that Bitesize Bio can help you grow better:

• Brand awareness: Get your products directly in front of a relevant audience and foster credibility and recognition among scientists actively seeking technical information.

• Lead generation: Obtain qualified prospects for your product and robust data insights that allow your sales team to follow up with leads who show genuine interest.

• Integrated Marketing Campaigns: Blend multiple touchpoints to create a cohesive journey that amplifies the brand message, drives engagement, and generates leads.

Get in touch with us to find out more.

Have a great month, and keep on growing 🌱

—The Bitesize Bio Team

PS: Did you love this newsletter, or do you think we can do better? Let us know by voting in the poll below 👇

Why The Growth Factor? In cell biology, growth factors are molecules that regulate processes like cell proliferation and differentiation. One well-known example is transforming growth factor (TGF), a key player in cell signaling. Marketers are also focused on growth of audiences, engagement, and impact.