Hi ,

Happy June! Here’s what’s included in this month’s newsletter:

1. 8 standout links to fuel your creativity and sharpen your strategy

2. Marketer meme of the month from @sheetaverma

3. The secret to writing on schedule (even when you’re not inspired)

4. Marketing quote from Albert Einstein

5. Interview with Bitesize Bio’s CEO and Founder, Nick Oswald

If you have a minute, we’d love you to reply to this email, letting us know what you liked, what you didn’t, or what you think we could do better.

First time reading? Sign up here.

OUR FAVOURITE FINDS

For better marketing, check out these links

🌱 Struggling with email deliverability? Use this free email deliverability tool to check your sender score → Warmy.io 

🌿 At its core, community is about connecting like-minded people. Your job as a brand is to curate those connections → Matthew Carnevale, LinkedIn

🌳 Community is marketing’s next evolution. "Purpose-led growth and value-first ecosystems will be key → Patho Banerjee, BRANDWAGON

🌾 Need to generate some placeholder text for your next piece of content? Use this FREE Lorem Ipsum generator → LoremIpsum.io

🌻 Need ideas and strategies to reach your audience via community-based marketing (CBM)? Here’s some inspiration → Sprinklr Social

What we’re reading this month

📖 How Brands Grow: What Marketers Don’t Know by Byron Sharp → Amazon

What we’re loving this month

🧡 These branded baby socks from Miltenyi that our sales team spotted at a recent conference → Bitesize Bio Content Marketing, LinkedIn

🧡 This house music song made ONLY from lab sounds → Nathan Hardingham, LinkedIn

MEME OF THE MONTH

SHAMELESS PITCH - FROM BITESIZE BIO

Looking to showcase your brand’s know-how AND get qualified leads along the way? Sponsoring a Bitesize Bio webinar provides:

• Trusted engagement (not forced interruption)

• Proven ROI through quality leads

• Targeted outreach with high relevance

Check out our (new!) Life Science Webinars page to get more information.

DEEP DIVE

The secret to writing on schedule (even when you’re not inspired)

It’s 3pm. Your campaign deadline is looming, and your mind is blank. You've blocked out this hour to write, but no matter how long you stare at the screen, no ideas are coming. Sound familiar?

You’re not alone. Many marketers hit this wall regularly. Whether you’re too busy juggling a million other tasks or you just cannot find your inspiration, it's impossible to summon good ideas on command. 

Writing creative content on a schedule sounds efficient in theory, but in practice, creativity doesn’t work that way. Ideas don’t run on a schedule, and expecting creativity to perform on cue only adds pressure and frustration.

The good news is, you don’t have to rely on last-minute inspiration to keep your content ideas flowing. 

“You must record good ideas as they come to you.”

That’s what copywriting legend Eddie Shleyner said in his talk 9 ways to have good ideas. In this webinar, Eddie explains that he has a folder in his Google Drive called The Well where he stores all of his ideas and insights.

Each idea in The Well gets its own document, which includes a draft headline or idea, plus three bullet points outlining the content lesson, the story, and any other helpful information.

This allows Eddie to capture ideas as they come so that when it’s time to write, he’s not starting from scratch. By building this habit, he’s giving himself space to explore and create without a deadline.

This method is backed by creative thinkers across industries, including our very own Nick Oswald, who attributes prioritising the flow of ideas to Bitesize Bio’s early success. You can learn more about his thoughts on content creation in this webinar.

How We Prioritise Ideas at Bitesize Bio

A great example of how our team has prioritised ideation involves the Just for Fun section of our audience newsletter. 

This light-hearted section at the end of each issue includes a funny science fact or unusual lab trivia; it’s one of the most-loved features amongst our readers. But coming up with original ideas week after week isn’t easy for our Editorial Team.

To solve this, we created a shared spreadsheet where anyone in the company can record any Just for Fun inspiration they come across in the wild. This collective approach to ideation not only lightens the load for our writers but also helps keep the section fresh and surprising.

And quite often, the most creative ideas come from team members who don’t have any hands-on lab experience! It’s a reminder that good ideas can come from the most unexpected places; we just need to be looking for them.

What you can do now

Inviting others into the ideation process helps us keep content flowing, even on the busiest weeks. But if you don’t have colleagues to lean on for inspiration, why not create your own “well” to help prioritise the flow of ideas?

It could be a notebook, a Notion board, a series of Google Docs - whatever format works. The important part is capturing ideas in the moment with enough information to evaluate and expand on them later.

QUOTE OF THE MONTH

IN THE SPOTLIGHT 

"You can’t force anything. The best results come when you find mutual benefit."

This month’s spotlight is on Nick Oswald, Bitesize Bio’s CEO and Founder. Here’s what we found out from Nick about wine, music, and self-discovery.

Nick Oswald never meant to become a marketer. In fact, the founder of Bitesize Bio initially wanted to be a musician. But growing up in early 90s Scotland, that didn’t seem like a viable career path, so he chose science instead. “It helped me understand what was going on around me,” he says. “I liked that science was something that could make people’s lives better.”

That decision led him through a PhD, biotech roles, and eventually into the isolating world of cloning and protein expression. It was there that the idea for Bitesize Bio appeared: “I started writing about my lab epiphanies. Those little moments that help you understand why something works, or more often, why it doesn’t. And how to do it better.”

What began as a blog turned into a business, almost accidentally. “I didn’t plan for Bitesize Bio to become what it is today,” Nick says. “I just wanted to help people like the younger version of me: scientists struggling in the ‘upside-down’ world of research.”

Today, Nick leads Bitesize Bio by nurturing growth in individuals, teams, and customer relationships. “My favorite part is when you see something click. When I’m really connecting with a colleague, audience member or customer and it is helping us both to thrive. That’s the good stuff.”

But he’s quick to dismantle the myth of genius. “People often think that Bitesize Bio was some brilliant strategy or a cynical plan. It’s neither. It’s just been a massive (surprisingly successful!) experiment in creating mutual value. And it’s an experiment that has taught me more about myself than I ever expected.”

Learning about himself and how to grow a business has involved a lot of reading, coaching, and introspection. So he has been bombarded with advice for the last 15 years, so much so that he feels saturated and ready to just act on the advice he has piled up.

However when asked what is the one piece of advice that jumps to his mind he said, “Honestly, I’m not sure why it popped up, but what just came to me was something an old boss [a biotech founder] told me once; ‘Never buy the cheapest bottle of wine on the menu, buy the second cheapest’”. Not the most sage piece of advice ever, but useful nonetheless.

Outside of work, Nick channels his musical side into Just Jovi, a Bon Jovi tribute band he co-runs as a limited company. “We treat it like a rockstar startup,” he laughs. “It’s our own version of the rockstar dream with less pressure and more fun. This year we broke our personal best for a single gig with a 450 sell-out; the next target is to surpass that!”

For Nick, both music and marketing come back to the same thing: connection. “You can’t force anything. The best results come when you find mutual benefit and when everyone’s in it together.” It’s a philosophy that’s shaped Bitesize Bio from day one and continues to guide its growth.

FINAL THOUGHTS

Remember—there are three ways that Bitesize Bio can help you grow better:

• Brand awareness: Get your products directly in front of a relevant audience and foster credibility and recognition among scientists actively seeking technical information.

• Lead generation: Obtain qualified prospects for your product and robust data insights that allow your sales team to follow up with leads who show genuine interest.

• Integrated Marketing Campaigns: Blend multiple touchpoints to create a cohesive journey that amplifies the brand message, drives engagement, and generates leads.

Get in touch with us to find out more.

Have a great month, and keep on growing 🌱

—The Bitesize Bio Team

PS: Did you love this newsletter, or do you think we can do better? Let us know by voting in the poll below 👇

Why The Growth Factor? In cell biology, growth factors are molecules that regulate processes like cell proliferation and differentiation. One well-known example is transforming growth factor (TGF), a key player in cell signaling. Marketers are also focused on growth of audiences, engagement, and impact.